菜鸟 PINGGO
“颠覆、道德、生态、意愿、幽默，这是菜鸟设计师pinggo的职责所在”，固执和坚持从来都是菜鸟在设计上的的法宝，是偏执的艺术狂。现代设计师的任务就是用最少的料创造最多的快乐。
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总以热情洋溢的面孔、顽皮出位的造型示人的中国·广东菜鸟pinggo，1983年出生中国·广东贫穷地区，在手电筒就是家里的唯一家用电器，一个有着收音机就是土豪的环境下，对新事物的了解极其好奇，从小不好好读书，就知道贪玩，拆开家里的电器来研究，这也是童年时的主要消遣，这些启发了他设计的兴趣。
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出身贫困，长相一般，历经无业游民、设计师助理（勾图员）、设计师（做喷画做横幅）、执行总监、美术指导、资深美术指导、设计总监。一身邪气，没少让家里人费心，没少牵连友人，谁跟他近谁晦气。曾经去哪里打工哪里倒闭（父母称是除草剂，到哪里草就死），经常失业，才会换来这么多岗位职称。其实我是菜鸟……
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从职场伦理到灵感收集、从生涩慌乱到成长累积……
一本充满热血、挫折、心酸、感动的pinggo（菜鸟）,晚餐总是便利商店的便当,每天都搭最后一班公交回家，觉得「跟学生时代的理想完全不一样」，当年的梦想是几年有车，几年有房，先立业再成家，现在一切茫然，业无成家倒是成了。原来开车的都不是设计师，有房的更不是设计师。
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满腔热血，就是因为埋首设计到夜晚，才能诞生出打动人心的作品，身边围绕着一流的人，希望自己能做一流的事。设计是策动人的力量，切没想到设计的世界是这么地辛苦，自尊心支离破碎后，终于才站上起跑点，透过工作发现的事情还很多很多……
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拒绝任何规则与典范的，本质就是不断地超越与探索。未来，实用耐用的商品将取代美丽的东西。明日的市场，消费性的商品会越来越少，取而代之的将是智慧型，且具有道德意识，亦即尊重自然环境与人类生活的实用商品。平民化设计即风格和设计消失于最简洁和中性的外表。他平和，能见所不见的；他好奇，善待宽容，明智。
THE BIG ROOKIE PINGGOBRAND DESIGN
“Overturn, Moral, Environment, Willing, Humor”, summary as a responsibility of BIG ROOKIE Pinggo, an insist designer and maniac artist. The responsibility for modern designer is using the minimum to make maximum happiness.
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Appear with an warm face and naughty look, BIG ROOKIE Pinggo was born in rural area in Guangdong China, where the flashlight is the only appliances at home and radio belong to rich family. Not a good student at school but curious at every new thing and enjoy disassemble home appliances at home, which lead to his original desire in design.
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From work ethic to inspiration collect, from new confusion to grow up strong…
A book of Pinggo is full of hot-blood, setback, sadness and moving, fill with a simple dinner in store, a passager in latest bus, a life totally different to dreams at school. Car, house, achievement, then build family; the fact is family build but no achievement. A car owner is not a designer, and house owner is also not a designer.
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Full of hot-blood, designing until midnight, then great works born. There is best people around, and hope to do the best things, but you never know how laborious we work. Pride was broken, then we need to start at the beginning, and find many things we did not know before.
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Not believe at any rules or example, designer is to research and beyond. In future, durable products will replace the beautiful-only products. Future market, consuming products will be less, and wise products with moral and environmental factor will be more and more. He is kind, see what is unseen; he is curious, tolerant and wise.
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